Last week, Rihanna’s new album Anti was mistakenly leaked on Tidal and then offered as a free download by Rihanna.
Unfortunately, that marketing strategy didn’t help the songstress on the billboard charts as much as she would have hoped…
Anti debuted at no. 27 on the Billboard 200 Album Chart this week, Rihanna’s lowest ever opening chart position.
While Nielsen is reporting Anti sold less than 1000 physical copies, industry insiders are whispering the actual sales number is 460.
Because of the TIDAL leak Anti dropped in the middle of the reporting week Anti is expected to do better going forward.
We’ll have ot see about that.