Rick Ross took over NYC media today alongside Diddy, Swizz Beatz, French Montana, Omarion, Meek Mill and Wale to reveal news about his label and upcoming ventures.
With an air of mystery – that included many rumors and speculations of who would be added to the roster, Rick Ross constructed a support team of label executives and celebrities to help him announce several new ventures including a big and tall line with Swizz Beatz and Reebok; a June 26th release date for Self Made Vol. 2; an August 28th release date for Meek Mill’s debut Dreams & Nightmares; a July 31st release date for Rick Ross’ God Forgives, I Don’t; and Omarion’s signing to Maybach Music Group.
To incorporate the online media and social networking theme which was prominent throughout the conference, Rap Radar’s own Elliott Wilson hosted the event that housed Def Jam and Warner Bros executives including Lyor Cohen, Steve Bartels and Todd Moscowitz, as well as Sean “Diddy” Combs and Swizz Beatz.
The event began with a short film that showcased the MMG squad, which includes Rick Ross, Wale, Meek Mill and Stalley. CEO of Warner Bros. Lyor Cohen took the podium to introduce Ross, marking the first time that he’s publicly introduced an artist or label since Roc-A-Fella Records 18 years ago.
“When I got a chance to meet him, I saw someone that was going to be undeterred in achieving the success that he has,” said Cohen. “He’s not satisfied. There’s no stopping him. I’m so grateful that I’m associated with him and that the Warner Bros. label is associated with him. The possibilities that Rick and Maybach Music are going to bring is going to be, in my mind, unprecedented.”
After a brief Q&A with Ross about his impressive work ethic and social media savvy, Swizz Beatz took the podium to announce a partnership with Rick Ross for Reebok to release a big and tall clothing line.
“He’s going to lead the big and tall movement,” said Swizz. “There’s a limit with clothes that stops at a certain point. With Ross, everything has to be custom made. […] I felt that instead of just doing a regular sneaker, we give Ross his own big and tall line.”
Diddy came next with a rush to the stage, praising Ross’ abilities and thanking him for promoting Ciroc.
“I’m here to celebrate the hard work and success of my brother Rick Ross,” he said. “He, to me, is one of the hardest working men in this business. To have a relationship with him, this is not by accident. […] I know he will go down in history as one of the great record men.”
Wale came in – a little discombobulated, and announced that Self Made Vol. 2 will release on June 26th, while Meek Mill came in calmer and revealed that his debut album Dreams & Nightmares will drop on August 28th. Rick Ross also said that his upcoming album God Forgives, I Don’t will hit retail on July 31st and that a single will drop “extremely soon.”
And as part of the the finale – Ross brought out Omarion and announced him as the latest signing to Maybach Music Group. “A lot of people have been wondering what’s up with Omarion? Is his career over?” said Omarion. “I’ve never been a fan of popular opinion, but from now on, when you see me, understand that it’s Maybach Music.”
Shortly after Omarion, French Montana came out – solidifying himself as a Maybach music signee – and announced the release date for his debut album, Excuse My French (July 17th), with the first single featuring Rick Ross, Drake and Lil Wayne. Directly after Omarion played his new single “Let’s Talk” that samples The Notorious B.I.G.
To end the conference, Rick Ross addressed the recent gossip about potential signees saying he just “lets the rumors circulate”, but wouldn’t confirm any partnerships with Mase, Dom Kennedy or Nipsey Hussle.
Check out the projects to be released from the Maybach Music Group artists.
MMG – Self Made Vol. 2 (June 26th)
French Montana – Excuse My French (July 17th)
Rick Ross – God Forgives I Don’t (July 31st)
Meek Mill – Dreams & Nightmares (August 28th)
Wale – TBA (January 2013)