Don’t underestimate Mark Zuckerberg’s genius. The Facebook CEO just cornered the online market by purchasing the hugely popular photo-sharing app Instagram today, April 9th for roughly $1 billion in a combination of cash and stock.
The CEO recently announced the acquisition in a post on his Facebook timeline:
“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”
The sale is expected to close later this quarter, and will bring the 8-person staff of Instagram to the social network.
Zuckerberg went on to say that the company will be building on Instagram’s strengths and features and growing the app independently rather than “just trying to integrate everything into Facebook.”
Facebook plans on keeping features within the app that allow photos to be published on other social networks, and the ability to have followers and follow people who are not necessarily your Facebook friends.
“We will try to learn from Instagram’s experience to build similar features into our other products,” Zuckerberg said. “At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.”
Instagram launched its iOS app in October 2010, and came to Android for the first time last week.
This is the first time Facebook has acquired a company or product with so many users. Zuckerberg explains:
“We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”
Big moves in the online world. Of course, MSDTV will keep you posted.