Bay Area rapper E-40 sits down with Ms. Drama to talk about his latest project, The Block Brochures and why he decided to release 3 albums at once. During the interview, E-40 opens up about his status in the game and why he doesn’t feel the need to compete or prove himself. E-40 discusses the function theme – and how he’s focused on being an innovator.
On the note of a super group with him, Snoop and Too Short – E-40 explains he could see that happening, and already has plans for an album w/ his former crew as well as Too Short. E-40 talks about his relationship with Lil Jon, his performance on the Apprentice, and new music with the producer.
E-40 ends the interview with some strong advice to new artist in the game – and why they need to have better work ethic. He also gives his opinion on wack rappers and why the public shouldn’t underestimate them.
Check out the full radio interview after the break.
00:00 Ms Drama Intro
01:52 Bitch – E-40
06:01 They Point – E-40
10:15 Ms Drama & E-40
22:19 The Weedman – E-40
27:00 Ms Drama & E-40
46:29 Understandz Me – E-40
50:29 Ms Drama & E-40
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You know you’ve got a hit when radio stations across the country are playing your record non-stop. Just a little less than a month ago E-40 released his first single “Function” featuring YG, IamSu! and Problem. Flattering radio support combined with a viral functioning frenzy amongst both media outlets and fans all indicate signs of a reliable formula of success for the three upcoming E-40 albums. Monday, March 26, 2012 marked the triple threat release date of The Block Brochure Welcome To The Soil 1, 2 & 3. The more than highly anticipated albums feature Hip-Hop and R&B favorites such as Juicy J, 2 Chainz, B-Legit, KoKane, T-Pain, Raheem DeVaughn, Gangsta Boo, Droop-E, Snoop Dogg, C-Ballin, Turf Talk, Kurupt, Daz, C-Bo, Katt Williams, T.H.H., Brotha Lynch Hung, Andre Nickatina, Kendrick Lamar, Mistah F.A.B., Cousin Fik, The Jacka, The Hieroglyphics, Too $hort and a smorgasbord of musical heat.
Just this time last year “My Shit Bang,” the first single from E-40’s last effort Revenue Retrievin: Graveyard Shift, received over 3 million views within 72 hours after its release. This year’s first single “Function” will ignite excited anticipation amongst viewers and listeners for the release of E-40’s unprecedented Block Brochures. For some, it may seems as though E-40 just released an album a few months ago, that’s because he has consistently remained relevant from viral content to packed out live shows, headlining the Paid Dues Festival and performing at over 50 concerts that kicked off internationally in Oslo and Bodo, Norway, overseas and continuing throughout United States. He’s also been featured on the most recent albums of Baby Bash, Snoop Dogg, T-Pain, Travis Barker, Tech N9ne and The Game. Respectfully so, artists Drake, Rick Ross and Bow Wow have all requested special guest appearances with E-40 when visiting the Bay Area. The seasoned veteran knows a thing or two when it comes to keeping his music fresh and engaging fans of all ages. With 24 years of recording experience, over 5 million records sold and multiple hit singles from “Tell Me When To Go” featuring Keak Da Sneak to “Bitch” featuring 50 Cent and Too $hort, the “Ballatician” makes it his business to grant nothing less than solid collections of music to his loyal fans while gaining respect and love from new listeners.
Kicking off to a grand start, this month E-40 releases his “Function” video. Fans will be pleasantly surprised to view a few double take elements incorporated in the visual rendition, in addition to the camaraderie projected between E-40 and his west coast riders. “I got this thang mane. Laid the groundwork and drew the blueprint for the independent music label entrepreneur years ago. The numbers prove my old school tactics make new school dollars. For the past two years they thought it was crazy for me to release two albums at the same time just like we did back in the day. Again, I proved them wrong. This year we up the ante and you know what they say, three times is a charm. Let’s face it, no matter who you are or where you’re from we’re all out here just trying to Function,” says E-40, Ambassador of the Bay.