Events: Ne-Yo Launches Malibu Red In New York City |PHOTOS|



Ne-Yo isn’t content being a singer, songwriter, and actor. On Wednesday, March 21st he unveiled his latest talent. As the chief creative director for the new spirit Malibu Red he hosted a V.I.P. launch event at New York City’s Liberty Theater.


Throughout the night Ne-Yo looked on as guests danced to hits mixed by DJ Kiss; nibbled bites including prime steak burgers, tuna tartar, and spring rolls — all while imbibing several specialty cocktails made to showcase the versatility of Malibu Red. Malibu Red is a daring 70-proof blend of Caribbean rum, and silver tequila. Guests were able to choose from a menu with two types of chilled Malibu Red shots, a lemon and lime cocktail, and margarita. Even if you weren’t at the event you can get the recipe to make your own cocktail.


Photo: Simon Russell


In addition to DJ Kiss, two stilt walkers dressed as Vegas showgirls thrilled the audience as they anticipated Ne-Yo’s performance.


As soon as several dancers with scintillating moves appeared on the bi-level balcony everyone knew Ne-Yo was about to take the stage. Ne-Yo ever the consummate performer launched into fan favorites including “Closer,” “Miss Independent,” and “Because of You.’ Ne-Yo’s latest single “Burning Up” was inspired by Malibu Red.


Malibu and Ne-Yo’s collaboration aims to redefine brand partnerships, and the beverage experience one has while enjoying a night out on the town. Taking the relationship beyond the board room, Malibu Red is Ne-Yo’s official tour sponsor.




Which Malibu Red recipe will you be trying out this weekend?


Stay tuned for more.