Magic Johnson Speaks On His New Network & Why He And Diddy Are Just The Beginning


Entrepreneur and former NBA player Earvin “Magic” Johnson recently sat down with The Root to talk about his latest career milestone – network owner.

The former athlete explains that he will be one of the 10 minority owners for the independent networks that NBC Universal has agreed to launch over the next eight years. Another celebrity minority owner who recently went public — Sean “P. Diddy” Combs who now holds the REVOLT network which will focus on music and pop culture – and be coming to the masses in 2013.

Additionally, Johnson’s ASPIRE network promises positive programming for black families beginning in summer 2012. Both celebs say they plan to fill gaps in programming, and create opportunities for African Americans in front of the camera and behind the scenes.

In the interview with Jenée Desmond-Harris of  The Root, Johnson explained that the opportunity is a combination of a business venture and a service to the Black community.

“It has to be business first because of the fact that if I don’t make sound business decisions or if we don’t do it right, then we’re out of business. So that has to be first. Second, it is for the community. The community wants Aspire to be successful — it’s for them. It gives [the African-American creative community] a platform, where they can be on TV, they can sell me shows, they can create shows and they can work the camera behind the scenes, and on and on. So there are job opportunities, and that’s part of the blessing of Aspire. Also, we need programming that will inspire people — will make them think, cry, make them feel good. That’s what we’re trying to provide.”

Read the rest of the story at TheRoot.

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