MSDTV Events: Wonder Twins Dee and Ricky G-Shock Launch Party


Ricky sporting the Dee & Ricky limited edition G-Shock

Casio’s G-Shock is experiencing a rebirth of sorts via collaborations with outspoken performing and visual artists including Ke$ha and Parra. Now, more youth appeal is being breathed into the brand with its latest collaboration.

MSDTV attended an exclusive launch party for Dee and Ricky’s limited edition Casio G-Shock watch at Trinity Place in New York City. Hundreds of guests including media, watch collectors, stylists and fashion nerds jockeyed for space in the swanky restaurant space, located inside an old bank vault. Long before the twins collaborated with G-Shock, they were making waves in high fashion thanks to creating accessories for Marc Jacobs in 2008. Playing with Lego┬« blocks has certainly paid off for these innovative, young designers.

Forever inspired by Lego┬«, Dee & Ricky said that they are delivering “time via the coolest kids in America,” with a splash of primary colors – red, blue, green and yellow – across the face adding a shocking pop to the stark white matte finish timepiece. The watch remains rooted in G-Shock technology featuring, magnetic resistance, shock resistance, 200M water resistance, Auto LED Light, 48 City World Time, 1/1000th stopwatch with speed indicator, 4 Daily Alarms and 1 Snooze Alarm, and 12/24 Hr formats.

In the midst MSDTV ran into Va$htie, Coco and Breezy, Peter Hadar and Theophilus London. DJ Gravy and DJ Mel Debarge kept the well and uniquely dressed crowd entertained in between performances by Swizzy Swinton, Vinny Cha$e and Bobby 2 Flea. MSDTV had a chance to interview downtown’s sweetheart Va$htie, who told us why she stepped out to support Dee and Ricky:

“I’ve known Dee and Ricky for almost 10 years and I love them. I want to support whatever they do. Kids have a lot to learn from them. It’s great to be a part of something so iconic as them having their own Casio.”

We will be keeping you up to date on more collaborations from this designer duo and Casio.

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Check out our more photos after the break: