Jay-Z, Kanye West Open “Watch The Throne” Pop-Up Store in NYC |Video|


In light of Jay-Z and Kanye West’s on-going promotional campaign for their victorious collaborative LP, “Watch The Throne,” the two Hip-Hop tycoon’s pop-up boutique finally opens to the public today!

Located in New York City’s eclectic Soho neighborhood at 201 Mulberry Street, the shop will not only be selling physical copies of “The Throne,” but features the tricked-out Maybach presented in their music video for the hit track, “Otis.” The pop-up shop is open today until 10PM, Saturday from 11AM – 8PM and Sunday 11AM – 6PM. Rumors have also circulated stating that Jay may be making an appearance in the store tonight, so hurry up and get over there!

Watch the music video for “Otis” after the break: