MSDTV Events: Reebok Classics & Swizz Beatz Presents “Reethym of Lite” Launch Party |Photos & Video|


Ms. Drama TV was on the scene moments ago for the Reebok “Reethym of Lite” launch party in New York presented by Reekbok Classics and Swizz Beatz.

The private event held a packed house of media professionals and celebrities who not only enjoyed the Reebok inspired Hennessy drinks, but the innovate Reebok Classic displays spread throughout the venue.

A few of the celebrity notables that attended the event included Gayle King, Busta Rhymes, Alicia Keys, Diddy, Cassie, Chrisette Michelle, Red Cafe, and a rumored Jay-Z (who unfortunately did not hit the stage) and wife Beyonce.

A snippet of the show is after the break where Swizz gave the crowd a high energy performance as well as showcased the world premier of his “Reethym of Life” campaign which features his International Party music video.

Photos and Video after the jump:


S/O to Lloyd Banks who turned out to be the “surprise” during Swizz’s performance.