Hit producer/rapper/designer Pharrell Williams is set to join the long list of entrepreneurs in the music industry looking to spearhead their own line in the liquor business. Williams will join the likes of, Ludacris, Diddy, and Cee Lo by creating a business partnership with one of the world’s most renowned spirit makers, Diageo, with his line – Qream with a Q.
The creamy liquor will come in two flavors, strawberry and peach – sure to tantalize your tastebuds with a concoction especially picked out by the music mastermind himself. Reports state that the company fashioned the drink especially for females, being that women consume 1 in 3 drinks that are sold in the US, and are more accountable for two-thirds of alcohol purchases. Yikes.
Here’s what Williams has to say about the line (and women),
“I want them to reward themselves ‘deliciously’… “women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.” (AllHipHop.com)
Well – his milkshake is definitely about to bring everyone to the yard, especially if his drinks are anything like his music. Flavorful. Be sure to pick up a bottle later on this month!