Kendrick Lamar Featured In New Ad “That’s Rocawear” |Video|


Compton rapper Kendrick Lamar (recently hailed as the best emcee of the digital era) is makin’ moves on the music scene – recently with the release of his third solo project, “Section 80”, and now doing an ad campaign with Jay-Z’s Rocawear clothing line where he raps lyrics from his song “Hol Up” over Jay’s “What We Talkin’ About”.   Lamar is also said to team up with Roc Nation artist, J. Cole in a joint mixtape coming soon.  Wow.

Look for the video here:

That’s RocaWear Presents Kendrick Lamar‏ “What… by Worldwide-Westside-Ent