Footwear manufacturer New Balance is now collaborating with hit producer/DJ Don Cannon for their “Where Are You Running To Next?” sneaker line.

The super producer/DJ releases a video in promotion for the campaign; providing an inside look into the life of an international, musical phenom, transitioning to a sneaker designer with something to say.   The footwear provided by New Balance is customized personally by Don Cannon himself, designed with an assortment of colors with a message on the back, “I Win. You Lose.”  Nothing like some words of motivation, right?

Check out Cannon’s video here:

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