Producer Swizz Beats continues his sneaker campaign with Reebok by spearheading the new video/mini-movie for “International Party”; a joint effort with his wife Alicia Keys, for Reebok’s “Reethym of Lite” movement. The video, directed by Chris Robinson, merges together a series of elements including, choreography (by help of Hi-Hat), fashion, and high tech props that gives the video an avant-garde type of edge. It’s innovative, it’s creative…to say the least, very impressive.
Take a sneak peak at the video here:
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